XP Land - Experiential is Everything

Pro to Pro
The Best Experiential Moments of 2024
As 2024 comes to a close, we asked leading experiential professionals to share their perspectives on the events that truly defined the last 12 months. This year wasn’t just about capturing audience attention through vibrant visuals (for the most part…) and technology for technology’s…

Pro to Pro
Drafting the New Experiential Blueprint

Must Reads

Pro to Pro
My Roundabout Road to a Career in Experiential
As back-to-school season finds us again, it’s the perfect time to reflect on the winding paths that led those of us in the experiential industry to where we are today. Some of today’s top leaders discovered their experiential talents in the back of theaters,…
Deep Dive
Revolutionizing the Game: The Intuit Dome’s Cutting-Edge Fan Experience
The LA Clippers’ new arena, The Intuit Dome, is well on its way to completely redefining the guest experience — XP pros, take note. While the Clippers may have never won an NBA Championship or even appeared in the finals (and now Paul George…
Pro to Pro
How 3 Experiential Worldbuilders Create 3D Storytelling
No one can build a world of their own quite like children can. They’ll dress up as astronauts, using colanders for helmets and backpacks for space suits, while encountering aliens (stuffed animals) and collecting samples (rocks and leaves) from the “moon.” Or they’ll hold…
Ideas + Inspo
The 4 Keys to Future-Proofing Experiential Trends
Experiential doesn’t happen overnight. It takes months — sometimes years — to brainstorm, plan (and rework, reconfigure, adapt, pivot…) and execute events and experiences. Not to mention the people and money required to make the outcome unbelievable. With big budgets and even bigger expectations,…
Pro to Pro
Netflix House and the Future of Fan Engagement
It’s not every day that experiential news stops us in our tracks. But a couple of weeks ago, we were struck by a big Netflix announcement: The streaming giant will open its first two massive entertainment complexes, called Netflix Houses, in 2025. These venues…
New + Next
Immersive Experiences Take Center Stage on (and Off) Broadway
New York City’s theater scene is in the midst of a revolution. And, like any good social disruption, it’s because the conditions are ripe for change. Last month, The Broadway League released end-of-season statistics for the 2023-2024 season, which began on May 22, 2023,…
Pro to Pro
Pophouse Entertainment Voyages Beyond ABBA
Pophouse Entertainment is on a roll. It all began when the company “took a chance” on ABBA, turning what could have been a simple retrospective into a beacon for pop music lovers worldwide with ABBA the Museum in Stockholm. Now, celebrating over a decade…
Deep Dive
How the Best Festivals Shape Their Cities — and Vice Versa
Cities and their landmark festivals share a symbiotic relationship. When events plant their flags on downtown soil, they gain that city’s culture, infrastructure, and bustling [insert exciting tourist attraction here] scene. And the city gains a guaranteed annual influx of thousands of visitors, plus…
Ideas + Inspo
Luxury Brands: Experiential’s New Mavericks of Storytelling
The scene was spellbinding: ice skating through the steam of a frozen pond, country animals out to pasture, even tightrope walking in a circus big top. This spectacle wasn’t just another event, it was a master class in experiential marketing — without the marketing.…
New + Next
The XP Fronts Guide to Montreal’s Culture, Cuisine and Creativity
The XP Fronts at C2MTL are just two weeks away, so secure your pass, book that flight and get excited to explore everything this très génial city has to offer. Known for its vibrant cultural scene and diverse culinary landscape, Montréal comes alive in…
Deep Dive
Las Vegas: Experiential Juggernaut
Last weekend reminded us XP pros that nowhere in the world compares to Las Vegas. The city buzzes nearly 24/7 with an atmosphere that blends glamour, excitement and a hint of debauchery (who are we kidding, more than a hint…). Where else can you…

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