Ones to Watch
ANNOUNCING THE 2024 XP FRONTS
This May, we will convene a meeting of the minds for the people who dream up, perfect, launch and house the world’s most incredible experiences. From immersive experiences to music and culinary festivals, from sports spectacles to metaverse fashion shows, every corner of the…

What in the XP Just Happened?
Was this year’s Cannes Lions a virtual success? Depends who you ask

Must Reads

10 rules for any executive navigating the new world of virtual conferences
Even as the world emerges from the pandemic, new platforms are popping up everywhere to help us navigate our increasingly virtual world. And some of their eye-popping valuations — Hopin reportedly is worth $5.7 billion — suggest that investors believe technology will have an…
Defining XP: What it is (and a bit on what it’s not)
Here’s what we mean when we say “XP” The truth is, the experiential world does not have neatly defined edges. For some people, it may mean venue tours and party planning. For us, experiential (or XP) is the magic that happens at the intersection…
The live audio wars are in full effect: Here are some of the major players
Clubhouse, Spotify, Discord, Slack and yes, Big Social, are all clamoring for first place as the audio wars rage on. See below for a breakdown of how each platform is approaching the space. Clubhouse: More Than a Fad More CEOs talking tech. More artists…
Bring me a hybrid love: A refresher on how to build hybrid events
File this under “there’s Something Wrong With This Picture”: The overwhelming majority of event and experiential pros — 75 percent — are planning hybrid events for this year and next, but only 30 percent of said pros know what hybrid XP actually is. Given…

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Experiential Is Everything

XP Land is for experiential creatives and experience-makers, brand leaders, and IP-owners, space stewards and venue visionaries — all those in the business of epic gatherings and live, immersive storytelling.

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