GEN CLEARY

GEN CLEARY

The Supersonic Talent Merging Entertainment & Wellness

Gen Cleary, the award-winning creative director and live show producer, has been quietly knocking it out of the park for the past 25+ years, creating multi-sensory immersive experiences and events. She’s not one for for the spotlight, but her projects sure deserve it. As one of the most influential and successful talents on the Las Vegas nightlife scene, Gen has produced legendary experiences at venues such as MGM Grand, The Palms and more. She’s also proven to be just as comfortable — and successful — serving as creative lead on productions for the Olympics and brands such as Disney, Mercedes Benz and Cirque du Soleil. After her own experiences with sound and music therapy helped her through some traumatic experiences, Gen is determined to answer a new calling: exploring the space between entertainment and wellness. Her new venture, Make Some Noise, promises to utilize the science of sound to promote wellness and reduce stress, all in a fun, sonically immersive way.

Photo courtesy Gen Cleary

Projects

For decades, award-winning creative director Gen Cleary’s multisensory performances and parties created quite the buzz on the Las Vegas nightlife scene. The HUM, which launched at SXSW, aims to reduce stress and improve health through a fun and sonically immersive experience that Gen plans to bring to the places where we all feel the most out of balance — like airports, resorts and other communal spaces. “I call this movement entertainment with a purpose,” she says of her goals. Back in her Disney days, Gen took Mickey Mouse and his Disney friends on adventures filled with world-class skating, high-flying acrobatics and unexpected stunts through her Disney on Ice touring shows. But Gen’s latest venture takes her back to her true passion. Make Some Noise explores how to connect with sound and its vibrations using all our senses and is redefining the space between entertainment, the science of sound and wellness.

  • Disney on Ice

  • The HUM

  • Make Some Noise

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Experiential Is Everything

XP Land is for experiential creatives and experience-makers, brand leaders, and IP-owners, space stewards and venue visionaries — all those in the business of epic gatherings and live, immersive storytelling.