ANDRÉS REISINGER
The Genre-Blending Un-Realist
Andrés Reisinger describes his art as “unclassifiable.” But if you had to try, you might say that the Barcelona-based digital artist and designer blurs the physical and the fictional, tethering the mystifying world of technology to something more tangible. Take, for example, his use of AI to blanket cities around the world, from London to Tokyo, in frilly, fuzzy variations of pink. Then there are his virtual architectural projects, contemporary homes with real-world applications and his digitally born furniture pieces, including the rose petal-covered chair, Hortensia, which now exists IRL. His brand collaborations, meanwhile, take what we know — a scent, the sensation of driving — and transform them into something otherworldly, and his short films are a transfixing fusion of traditional and digital art. No matter what he creates, the Argentinian-born artist continues to test the bounds of where reality ends and fantasy begins. He has the whole world wondering: What will Andrés dream up next?
Projects
How does an artist create a representation of a perfume? In April 2023, Andrés art directed the Gris Dior Gallery virtual platform and created a series of digital artworks for Gris Dior’s “The Grey Zone” pop-up concept boutique in LA. True to his aesthetic, the gallery feels like dropping in a blush-colored garden of Eden. Très trippy. Pink is a recurrent theme for Andrés, whose viral Take Over project, which launched on social media earlier this year, left many wondering, Was all of Paris really draped in billowy cotton-candy hued fabrics or am I losing my mind? But it’s not all bubblegum dreamscapes: In 2021, he teamed up with Portland-based musician/producer André Allen Anjos (aka RAC) and British poet Arch Hades for a 10-minute short film called Arcadia, which “journeys through our collective 21st century existential crisis.” And what could an existential crisis cost? The film sold for $525,000 at a Christie’s auction later that year.
