ZOÉ GANCH
The Purpose-Driven Creative Director
COVID restrictions didn’t stand a chance against Zoé Ganch’s creativity. Zoé was the senior experiential designer at Giant Spoon during COVID’s peak, and she masterfully led her team through several pivots to produce shared-experience projects that were the perfect antidote to everyone’s sense of isolation. She also spearheaded that agency’s sustainability initiative, as she continually prides herself on keeping her work as environmentally, socially and culturally responsible as possible. Seriously, what can’t she do? Whether she’s collaborating with companies such as HBO, X (née Twitter) or Target, or launching her own COVID-safe event series to foster community and connection, Zoé delivers engaging multilayered experiences that not only spark conversations but also push boundaries. Currently, she is the experiential creative director at Factory360, an award-winning experiential agency.
Projects
Serving as lead experiential designer for HBO’s Lovecraft Country Drive-In finale in LA during the height of the pandemic was a challenge for Zoé, but “the socially distanced affair was one for the books,” raved TheGrio. Immersive drive-in theater staging transported attendees back to the ‘50s, starting with retro billboards displayed on the way into the event. Plus, the drive-up concession stands were contactless, and 160 minutes of original Lovecraft-themed content (period tunes, ads) was created to play on a real radio station to be listened to from the car. Ganch’s award-winning work for Under Armour’s Rush Lab scored big as well. Attendees became subjects in a high-tech research facility experience and were able to participate in a series of challenges and physical activities, like boxing with augmented gloves. And Served Up was a COVID-era, socially distanced, outdoor event series all about sparking difficult discussions and evolving the way we connect.
