GEOFF RENAUD
The Web3 Marketing Mastermind
Geoff Renaud is nothing if not resourceful. The CMO and co-founder of the creative and Web3 marketing agency, Invisible North, added content and creative media departments to his offerings during COVID, pioneering the future of brand experiences across digital and traditional spaces. Whatever your views on crypto (and we have many), blockchain and decentralized technologies are here to stay, reshaping digital experiences along the way. This space is still evolving, but Geoff and his team have quickly demonstrated their willingness to experiment. In addition to his agency work, Geoff has been an advisor to The Coachella Valley Music and Arts Festival for 20+ years and is a true industry leader, always participating in events and advocating for experience and storytelling design.
Projects
When Adidas Originals decided to launch its first collection of “Virtual Gear,” the brand celebrated the launch with (Probably) Real. This immersive, invite-only event in Miami showed off the Invisible North team’s ability to revolutionize the relationship between physical and virtual spaces. In New York, Geoff’s team took over Times Square to shed light on client Algorand’s carbon-negative blockchain for Earth Day 2022, sending the famous (or maybe infamous if you’re a local) intersection into a blackout and saving 23.4 billion joules of energy. And in 2020, the team hosted a virtual “Prom” with Queer Eye’s Jonathan Van Ness and headlined by Janelle Monae and DJ Galantis.
