TRISH REXROTH
The Brand Builder and Social Advocate
As the chief creative officer of brand agency OBE (On Board Experiential Marketing), Trish Rexroth wants to help brands confidently engage with their audiences. She and her team have delivered award-winning, powerful campaigns for clients that include Chase, Nike, Rise and Sephora. More importantly, she has pushed big corporations to celebrate diversity and to advocate for a more equitable society. Trish notes she’s been fascinated by the power brands have to connect with people since she was a teenager. That fascination continues today as she guides her team of over 40 creatives to put together visionary campaigns by using insight, innovation and imagination.
Projects
The Infatuation’s EEEEEATSCON bills itself as a “different kind of food festival,” one that’s modeled after a music festival, but with chefs as headliners. Since 2022, Trish and OBE have worked to make EEEEEATSCON an opportunity to eat food you can’t find anywhere else, to mingle with industry pioneers, and to catch performances and talks by the likes of Sarah Jessica Parker, Hasan Minaj, Martha Stewart, and Tony Hawk. Trish and her team not only excel as throwing delicious food fests; they’re also great at creating tearjerker campaigns like It’s Her Shot. Produced in collaboration with Nike and Dick’s Sporting Goods, the Venice street-court takeover was designed for girls who love to ball. And in 2020, when the world felt scary and students were forced to miss out on milestone events in their lives, Trish worked to launch Show Me Your Walk, a virtual commencement ceremony for grads that included scores of celebrity speakers.
